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The web site states the following, "Your Guide to Student Apartments near Purdue University." I noticed that the web page also said " Rental Apartments near Purdue University." They also said " Students nearby Purdue University Their Living. Offers an easy way for students to search and find the exact apartment of their choice. What info I will get on purdueguru website? We have developed the purdueguru. According to the quick and custom apartment search for the students. Students can customize their search about the apartments like rents, number of bedroomsbathrooms, avail." The meta header had Purdue Apartments as the first optimized keyword. This keyword is followed by West Lafayette Apartments, Purdue University Apartments, and West Lafayette Rentals which isn't as important as Purdue Apartments. The other words blog.purdueguru.com uses is Lafayette Apartment. Purdue Rental Apartments is included and might not be viewed by search crawlers.